masha-orlov

With over 25 years of experience in the fashion and media industries, Masha Orlov's primary expertise lies in fashion - from trend forecasting and brand building to styling advertising, editorials, and runway shows. Her diverse breadth of experience ranges from creative and art direction to costume design and wardrobing commercials, music videos and feature films, as well as creative producing, magazine publishing and overall content creation. She is a multi-hyphenate media creator working within beauty, culture and fashion.

Masha’s career started in Paris while studying fine art and french, she became assistant to Suzanne Koller, the fashion director of Self Service. After 2 years of styling and writing for Self Service, she moved on to become the fashion director of Crash magazine. Since moving back to NYC, she has been a New York editor for Purple Fashion and Officiel Homme, and has contributed to such publications as i-D, ELLE Intl, Numero Tokyo, Garage, Vogue Russia, Teen Vogue, Flaunt, Wallpaper, WSJ, WWD  and  Paper.

Masha has done advertising and consulting for Christian Lacroix, Issey Miyake, Zac Posen, Jeremy Scott, Christian Siriano, Mara Hoffman, Gap Inc, Hugo Boss, Nordstrom, Saks Fifth Avenue, Bloomingdale's, Macy's, Swarovski, New Balance, Stussy, Champion, Nike, Abercrombie & Fitch, Under Armour, PINK Victoria Secret, MCM, Repossi, Ebel, Alain Mikli, CND (Creative Nail Design), Benefit, Bobbi Brown, Il Makiage, Schwarzkopf, Coca-Cola, Pepsi and Apple. 

Her work with musicians and celebrities includes Beyonce, Rihanna, Chloe Sevigny, Kim Gordon, Charlotte Gainsbourg, Lou Reed and many more. 

She founded The Know Culture, where she is Editor-in-Chief, creating content, creative directing and producing photo shoots. The Know is a website that takes a deeply explorative approach into inspirations, innovative themes, and society's phenomena. It is virtually unlimited in its potential scope of topics covering art, photography, lifestyle, fashion, health, environment, consciousness and many more.

Masha Orlov is currently based between New York and Los Angeles.